Covid Testing Firm
i3 Advisors helped a client understand the impact of COVID-19 testing requirements in a specific industry, and provided insights that were used to influence marketing efforts
About the case
Background: Our client made products related to COVID testing and wanted to understand how a specific industry would handle COVID testing requirements.
Insight: Many interview respondents did not have a clear COVID test plan independent from their state’s guidelines. The rate of vaccine distribution would significantly influence the frequency of mandated COVID testing.
Ignite: Our client would potentially influence the level of COVID testing by lobbying state government and county health departments. They used our research to influence their marketing efforts and financial projections.
Integrity: When we realized that many respondents had no clear COVID testing plans, we collaborated with our client to shift the conversations to understand the drivers behind COVID testing.
