Financial Institution
i3 Advisors discovered a well-funded competitor with superior features in discussions with experts, testing multiple service providers and prompting them to cancel the deal.
About the case
Background: Our client was a Private Equity firm in contract to buy a software company that provided services to enable blind users to have an improved online experience.
Insight: In our discussions with experts, we discovered that a well-funded competitor had features and benefits superior to the target company’s offering.
Ignite: We tested perceptions of multiple service providers to understand whether the target company could make adjustments or include future features to overtake the industry leader. The consumer-perceived barriers to switching providers were higher than our client had anticipated. Thus, after only a few interviews, our client killed the deal.
Integrity: We alerted the client as soon as we had concerns about the attractiveness of the deal, even though extending the contract would have benefitted us.
